The story of DAX.

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CLIENT

United Airlines

SERVICES

2D & 3D Motion Design
 and Animation

Creative Direction/Concepting
 and Messaging

Motion Graphics

The deets.

United Airlines approached Miller Creative to build a series of :30 second safety reminders that would play in their ramp breakrooms to help improve the safety of employees working around the aircraft.

The challenge.

To find a creative way to present a large number of safety reminders to an audience that is on break and has very limited time to watch a safety reminder. We also had to figure out a way to create animations that were understandable within environments that did not have audio support.

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The challenge.

To find a creative way to present a large number of safety reminders to an audience that is on break and has very limited time to watch a safety reminder. We also had to figure out a way to create animations that were understandable within environments that did not have audio support.

The challenge.

To find a creative way to present a large number of safety reminders to an audience that is on break and has very limited time to watch a safety reminder. We also had to figure out a way to create animations that were understandable within environments that did not have audio support.

The challenge.

To find a creative way to present a large number of safety reminders to an audience that is on break and has very limited time to watch a safety reminder. We also had to figure out a way to create animations that were understandable within environments that did not have audio support.

PetSafe Mobile view
PetSafe full width image
PetSafe responsive view

The challenge.

To find a creative way to present a large number of safety reminders to an audience that is on break and has very limited time to watch a safety reminder. We also had to figure out a way to create animations that were understandable within environments that did not have audio support.

The challenge.

To find a creative way to present a large number of safety reminders to an audience that is on break and has very limited time to watch a safety reminder. We also had to figure out a way to create animations that were understandable within environments that did not have audio support.

PetSafe full width image

PetSafe Mobile view
PetSafe full width image
PetSafe responsive view

The solution.

Miller Creative developed a 2D animated character named DAX. DAX is a likeable yet unsafe ramp worker. Whether it is safe driving, hydration, dangerous goods or jetblast, DAX seems to enthusiastically find his way into dangerous situations.

PetSafe full width image

The solution.

Miller Creative developed a 2D animated character named DAX. DAX is a likeable yet unsafe ramp worker. Whether it is safe driving, hydration, dangerous goods or jetblast, DAX seems to enthusiastically find his way into dangerous situations.

The solution.

Miller Creative developed a 2D animated character named DAX. DAX is a likeable yet unsafe ramp worker. Whether it is safe driving, hydration, dangerous goods or jetblast, DAX seems to enthusiastically find his way into dangerous situations.

The solution.

Miller Creative developed a 2D animated character named DAX. DAX is a likeable yet unsafe ramp worker. Whether it is safe driving, hydration, dangerous goods or jetblast, DAX seems to enthusiastically find his way into dangerous situations.

PetSafe Mobile view
PetSafe full width image
PetSafe responsive view

The solution.

Miller Creative developed a 2D animated character named DAX. DAX is a likeable yet unsafe ramp worker. Whether it is safe driving, hydration, dangerous goods or jetblast, DAX seems to enthusiastically find his way into dangerous situations.

The solution.

Miller Creative developed a 2D animated character named DAX. DAX is a likeable yet unsafe ramp worker. Whether it is safe driving, hydration, dangerous goods or jetblast, DAX seems to enthusiastically find his way into dangerous situations.

No audio? No problem.

This :30 second narrated animation also was created to work in environments that did not have audio support. For viewers with audio, the series was offered as a multilingual program that graphically demonstrated the results of unsafe behavior on the ramp.

PetSafe full width image

No audio? No problem.

This :30 second narrated animation also was created to work in environments that did not have audio support. For viewers with audio, the series was offered as a multilingual program that graphically demonstrated the results of unsafe behavior on the ramp.

No audio? No problem.

This :30 second narrated animation also was created to work in environments that did not have audio support. For viewers with audio, the series was offered as a multilingual program that graphically demonstrated the results of unsafe behavior on the ramp.

No audio? No problem.

This :30 second narrated animation also was created to work in environments that did not have audio support. For viewers with audio, the series was offered as a multilingual program that graphically demonstrated the results of unsafe behavior on the ramp.

PetSafe Mobile view
PetSafe full width image
PetSafe responsive view

No audio? No problem.

This :30 second narrated animation also was created to work in environments that did not have audio support. For viewers with audio, the series was offered as a multilingual program that graphically demonstrated the results of unsafe behavior on the ramp.

No audio? No problem.

This :30 second narrated animation also was created to work in environments that did not have audio support. For viewers with audio, the series was offered as a multilingual program that graphically demonstrated the results of unsafe behavior on the ramp.

Benefits.

Safety is United’s number one priority. With thousands of flights operating daily, it is imperative that employees remain vigilant. DAX playing in the break rooms prior to working a flight, provided a visual reminder of SOP and safety procedures that are important and help ensure that everyone goes home in the same condition that they arrived. Don’t be DAX.

Number of monthly Viewers:

18,000

Number of episodes:

35

PetSafe full width image


Benefits.

Safety is United’s number one priority. With thousands of flights operating daily, it is imperative that employees remain vigilant. DAX playing in the break rooms prior to working a flight, provided a visual reminder of SOP and safety procedures that are important and help ensure that everyone goes home in the same condition that they arrived. Don’t be DAX.

Number of monthly Viewers:

18,000

Number of episodes:

35

Benefits.

Safety is United’s number one priority. With thousands of flights operating daily, it is imperative that employees remain vigilant. DAX playing in the break rooms prior to working a flight, provided a visual reminder of SOP and safety procedures that are important and help ensure that everyone goes home in the same condition that they arrived. Don’t be DAX.

Benefits.

Safety is United’s number one priority. With thousands of flights operating daily, it is imperative that employees remain vigilant. DAX playing in the break rooms prior to working a flight, provided a visual reminder of SOP and safety procedures that are important and help ensure that everyone goes home in the same condition that they arrived. Don’t be DAX.

Number of monthly Viewers:

18,000

Number of episodes:

35

PetSafe Mobile view
PetSafe full width image


PetSafe responsive view

Benefits.

Safety is United’s number one priority. With thousands of flights operating daily, it is imperative that employees remain vigilant. DAX playing in the break rooms prior to working a flight, provided a visual reminder of SOP and safety procedures that are important and help ensure that everyone goes home in the same condition that they arrived. Don’t be DAX.

Number of monthly Viewers:

18,000

Number of episodes:

35

Benefits.

Safety is United’s number one priority. With thousands of flights operating daily, it is imperative that employees remain vigilant. DAX playing in the break rooms prior to working a flight, provided a visual reminder of SOP and safety procedures that are important and help ensure that everyone goes home in the same condition that they arrived. Don’t be DAX.

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